What is a Pricing Spreadsheet?
Pricing is the process of assigning a monetary value to your products or services — and this product pricing spreadsheet is a practical tool that helps you clearly break down your costs and desired profit margins, making it easier to determine the right selling price for any item or service.
Why use a Pricing Spreadsheet?
💰 Improve profitability
Pricing your products with real data and strategy can directly impact your revenue and profit margins.
📊 Clear view of costs and margins
Track both fixed and variable costs to identify inefficiencies and maintain full financial control.
⚖️ Reduce financial risks
Accurate pricing helps support long-term business growth and prevents underpricing that can lead to losses or even failure.
🚀 Streamline daily tasks
Using a pricing spreadsheet improves your workflow, giving you more time to focus on growing your business.
✅ Minimize errors
Automated formulas handle complex calculations for you — reducing mistakes and saving valuable time.
How to price a product correctly?
Setting the right price requires more than copying your competitors or following market trends. A successful pricing strategy is based on your unique cost structure and business goals.
Before determining your final price, analyze:
- Fixed costs (rent, salaries, tools, marketing, etc.)
- Variable costs (materials, packaging, commissions, shipping, etc.)
- Purchase cost per unit
- Applicable taxes
- Desired profit margin
- Expected revenue and volume
After identifying these inputs, it’s helpful to research competitors and understand perceived value, demand, and how you want to position your brand — as premium quality or best cost-benefit.
How to use JIM's Pricing Spreadsheet Template?
When you download the pricing spreadsheet template, you’ll find 4 easy-to-navigate tabs:
🧭 Instructions
Get a simple walkthrough to help you fill out each tab confidently.
📦 Costs Tab
Input all direct production costs — whether for goods, services, or digital products.
Have more than one product or service? You can duplicate this tab to calculate pricing individually.
🧾 Expenses Tab
List your overhead and indirect operational expenses here — things like rent, software tools, and admin costs.
Identifying all business expenses gives you a full picture of financial needs and helps avoid pricing below cost.
💸 Pricing Tab
This tab brings everything together: it summarizes your production and operational costs per unit.
Just enter your desired profit margin, and the calculator suggests the selling price for your product or service — instantly.
Profit margin formula:
Enter as: (100−Desired Margin)÷100
Example:
A 20% profit margin = (100 - 20) ÷ 100 = 0.8
You would input 0.8 in the "Profit Margin" line.
🎯 Who is this Pricing Spreadsheet for?
This pricing spreadsheet is perfect for:
- Small business owners
- Freelancers and solopreneurs
- E-commerce sellers
- Service providers
- Product managers
Whether you're launching your first product or optimizing an existing catalog, this pricing spreadsheet template helps you make data-driven decisions confidently.
